Electric Advisors – The Money Saving Business Service


Thank you for joining us today for episode 36 of the the Business In Real Life podcast. Our guest is Russell Lacey of Electric Advisors. 

This is an unusual conversation in that it’s more educational about his business than information about how to be successful in some capacity. For some of you, it might even come across as boring, but trust me when I say it’s information that many business owners might not be aware of.

If you aren’t a business owner listening to this, but you work with business owners, then you will also want to hear this because you can share the knowledge with your clients and prospects and position yourself as a valuable resource. If you want to reach out to Russell, his contact information is in the show notes, or you can search for ElectricAdvisors.com and you’ll find him on the website.

We have a lot of listeners from around the world so I’m not sure this information will apply outside of the US and for that I apologize.  

This conversation was recorded in 2018 but isn’t being released until 2019. If you listened to the episode about rebranding, I discussed my struggle with the podcast name…and as a result, I didn’t release many episodes in 2018. Russell got slighted in that struggle I was having but that doesn’t mean the conversation isn’t important.

I’ve known Russell for close to 20 years and watched him build this business from the beginning. As social media was taking off, I’d offer suggestions on how he could leverage it. Like many businesses, he went through a trial and error period, figuring out what was working and what wasn’t in the digital space.

In this episode he talks about what he’s doing today for business development and I think you’ll be surprised at what is working!

We start the conversation with him talking about his business.


  • How an energy broker can help small to midsize businesses save on energy costs
  • Old fashioned outreach tactics that work
  • How to educate your customers when they don’t know they need you


Russell Lacey is the President of Electric Advisors. Learn more at electricadvisors.com

Connect with him:


This episode of Business In Real Life is produced and hosted by Debbie DeChambeau. She is the owner of Select Business Team, llc and has an extensive background in insurance, business and marketing. Her focus is helping insurance professionals be more successful. She is the co-author of Renewable Referrals and hosts two other podcasts The Business of Insurance  and Divorce Exposed. Connect with Debbie on LinkedIn, Twitter or Instagram or follow FB business page at Select Business Team.


Electric Advisors