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EPISODE 34 BRANDING AND REBRANDING
You see, after this episode, the Select Business Podcast is rebranding and will have a new name and a new iTunes Graphic.
This podcast was started as a way to promote members and clients of my company, Select Business Team. At Select, or as it has been nicknamed, SBT, we host business roundtables. Meetings where different professionals come together and talk about different aspects of business development.
Our members include employees and owners, professionals and those in sales. Most of our members are in service businesses such as lawyers, accountants and real estate, but we also have some other industries represented.
The Original Intent
When the podcast was started, it was truly designed as a way to interview members and help to promote them. After all, we’ve had almost 10,000 downloads so someone is listening!
Initially a few of them jumped on board, but since many of them don’t listen to podcasts, it was hard to have them see the value of being a guest. It’s almost been like pulling teeth to get some members on as guests, so recording has been slow.
Earlier in 2018 we sent out an email to our list of non members, looking for guests and had several people sign up for an interview.
Apologizing About The Name
As a podcaster, I am very active in the podcast community. I host a monthly meetup in Maryland and I speak to organizations about podcasting. When I am asked about the name of my own podcasts, I always apologize about the name of this one.
Don’t get me wrong, I love the name of my company. Its reflective of what we do but I don’t love the name of it for a podcast.
So after many months of struggling with this, the decision was made to change the name.
Business In Real Life
The new name, Business In Real Life, is reflective of the conversations we’ve been having at Select but allows me to still be happy when I say the name of my podcast.
If you didn’t know, I actually have two other podcasts, of which I never apologize about their name. One is Divorce Exposed, the other The Business of Insurance.
I didn’t come up with the name, Business In Real Life on my own and I want to give credit where it is due. A few years ago, I was going to start another business with the same name with another woman who I adore and together we came up with this name.
Unfortunately, my life took a downward turn and I couldn’t move forward with anything new and left her hanging. It is something I have regretted but emotionally I wasn’t in a good place and couldn’t do anything. I haven’t really talked about this period in my life publicly too much because I’m just now coming out of it. Maybe on another show i will.
But Lori Gartenhaus and I collaborated on this idea and the graphics that we are using for the re brand. She’s an amazing individual and one of my regrets is not being able to move forward with her.
For those of you listening in the DMV area, if you have heard of Gartenhaus Furs, that was her family company. She sold it a few years ago and now does a lot of business consulting. If you ever have the opportunity to work with her, your investment will be worthwhile!
The new name, Business In Real Life, will be the same format as before, just a new name. As we move forward with making the change, we hope that you will continue to listen and share the show with your business colleagues.
If you are a business owner and interested in being a guest, reach out to me at email@example.com with a summary of what you’d like to talk about. I really want to mix things up and know that this is the right path forward.
Of course, if you want to check out my other podcasts, Divorce Exposed and The Business of Insurance, I won’t be upset!
Thank you so much for listening and until next time, keep creating opportunities!
About The Host
This episode of the Select Business Team podcast is produced and hosted by Debbie DeChambeau, CIC, AAI, CPIA. Debbie is an insurance agent with an extensive business and marketing background. She is the founder of Select Business Team, facilitating CEO Roundtables and helping business owners be more successful. She is the co-author of Renewable Referrals and hosts two other podcasts The Business of Insurance and Divorce Exposed. Connect with Debbie on LinkedIn, Twitter or Instagram.